Digital Marketing Training

Welcome to ‘Digital Marketing training‘.

This course is specifically created as a JOB-BASED TRAINING  program thereby teaching concepts hands-on and relevant to real-work environment.

How is this program a JOB-BASED TRAINING and how will it equip you with skills relevant for your role:

What companies ask for a Digital Marketing role?

• Develop and implement comprehensive digital marketing strategies aligned with overall business goals.
• Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to social media, email, content marketing, and paid advertising.
• Monitor campaign performance, analyze data, and adjust strategies to maximize ROI.
• Manage and optimize website content for search engines (SEO).
• Define and track key performance indicators (KPIs) to measure product success.
• Develop and execute social media strategies to build and engage the company’s audience.
• Utilize analytics tools to track, measure, and report on key performance indicators (KPIs).

How this course meets the requirements?

• Learn and create a digital marketing strategy including ICP and Personas from scratch
• Understand digital marketing channels like Performance marketing, Email Marketing and Social Media including setting SMART Goals
• Create your own campaigns on META Ad manager, Linkedin Campaign Manager and Google Ad Manager including Landing page creation
• Learn about SEO types, SEO analysis and SEO Strategy, and create your first SEO strategy from scratch
• Understand KPI types and tracking tools
• Learn about social media marketing and scheduling including blog creation.
• Understand tools like Google Analytics, Hotjar and Spyfu and work with these tools

Tools you will learn:

1. Slack
2. Hubspot
3. Canva
4. Spyfu
5. Rocketreach
6. Google Ad Manager
7. META Ad Manager
8. LinkedIn Campaign Manager
9. Mailchimp

Extra Module and Benefits:

1. AI Fundamentals and Applications:

Unlock exclusive access to one of our AI modules Learn from our experts leveraging AI to enhance your productivity and understand the wide variety of applications of AI across industries

2. Career Guidance

Understand how to effectively search for a job, find startups, craft a compelling CV and Cover Letter, types of job platforms and many more!

Trainers:

Aravinth Palaniswamy – Germany

Founder of 3 startups in Germany and India, Technology Consultant, and Chief Product & Growth Officer of Moyyn, and has 10+ years of experience in Venture Building, Product and Growth Marketing.